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How can tracking be implemented in the standard job portal—and can tools like GA4, Meta Pixel, or similar be used there?

This help article addresses the question of whether tracking tools such as GA4 or Meta Pixel can be used in the standard job portal and what alternative is available.

Answer: No, tracking via GA4, Meta Pixel or comparable services is not possible in the standard job portal.

Background

  • The standard job portal does not process any personal data.

  • Therefore, no cookie banner is required there.

  • However, the use of tracking pixels (e.g. GA4, Meta Pixel) must be made clear to applicants in accordance with data protection law.

  • In this case, a cookie banner is mandatory to obtain user consent.


Solution: Career Page Pro

  • Tracking pixels can be used exclusively with Career Page Pro.

  • It allows you to integrate a cookie banner and use tracking tools in compliance with the GDPR.

  • In addition, you benefit from enhanced design options, SEO advantages, and flexible integration.


Next steps

If you are interested in the Career Page Pro, please contact your sales representative.

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