Career Page Pro is your central location for presenting your employer brand, targeting applicants and optimising the application process. It is fully customisable, mobile-optimised and offers numerous features for individualisation – including multipages, your own domain, AI-supported content, tracking, video applications and a direct connection to the softgarden applicant tracking system (ATS).
Why Career Page Pro?
Strengthen your employer brand with a professional presence
Increase the visibility of your job offers through SEO and Google indexing
Optimise the candidate experience with mobile-optimised pages and WhatsApp applications
Target specific audiences with multi-pages for e.g. trainees, IT or locations
Retain full control over content, design and domain
Supplement applications with personal video messages
Applications are automatically transferred to the ATS without any additional effort
Setup & design
The career page builder includes numerous design templates and functions:
Design & layout Adapt colours, fonts, logos and images to your corporate design – no programming knowledge required.
Modular content structure Over 30 modules such as benefits, team presentations, videos and image galleries are available to you.
Mobile optimisation & SEO Your site is automatically responsive and search engine friendly – including employer reviews.
AI support Upload texts and images – softgarden uses AI to help you optimise your content.
Multipages – target group-specific subpages
Create additional pages, e.g. for:
specific professional groups (IT, nursing, sales)
training programmes or dual study programmes
regional locations or international markets
Advantages:
individual target group approach
flexible navigation (one or two levels)
reusable layout
can be expanded into career portals
can also be used as campaign or event landing pages
Video application – personality counts
The video application is a paid extension of the Career Page Pro and offers applicants the opportunity to record an additional video (max. 2 minutes).
Procedure for applicants:
Introduction with a short motivational video.
Three questions are displayed, e.g.:
Who are you?
What interests you about this job?
Why are you suitable for the position?
The video recording (max. 2 minutes) then starts directly in the browser
Activation & configuration:
Order via email to: [email protected]
Consent to data processing via third-party provider Addpipe
Activation takes place via the new application form
Video application must be activated individually for each form
Customisation options:
Own motivational video (YouTube/Vimeo link)
Customise intro texts
Define your own questions (up to 3)
Multilingual by default (DE, EN, FR, PL, ES)
Data protection & deletion:
Active consent by applicants
Video is deleted from Addpipe after transfer to softgarden
The same deletion periods apply as for CVs
Set up your own domain
Here's how it works:
Register your domain with a provider of your choice.
Set a CNAME entry that refers to your softgarden subdomain.
Enter your domain under 👉 Settings → Domain.
Activation by softgarden – your site will then be accessible under the new domain
💡 If you want to integrate your site via a subdirectory such as company.de/careers, specify the domain and path to support – this is important for SEO and the correct canonical URL.
Activate Google indexing (optional)
For immediate indexing of your job ads:
Enter your IAM service account email and private key.
Make sure the format is correct (
-----BEGIN PRIVATE KEY-----).Follow the instructions – ideally together with your IT department.
Tracking & conversion measurement with Google Analytics and Meta Pixel
With the Career Page Pro, you can optionally integrate Google Analytics (UA or GA4) and Meta Pixel to analyse visitor behaviour and measure the success of your campaigns.
Setup
In the settings, simply enter your:
Google tracking ID (UA or G format)
Meta Pixel ID
The corresponding tracking code is then automatically implemented on the Career Page Pro pages – no manual insertion required.
👉 For complete conversion tracking (from page view to application submission), you should also activate the modern job ads and the new application form.
Conversion measurement via events
For both tracking variants (Google & Meta), relevant events are recorded in order to make the conversion traceable. The target event is typically the submission of an application.
📈 Google Analytics Events
For both tracking variants (Google & Meta), relevant events are recorded in order to make the conversion traceable. The target event is typically the submission of an application.
Event Category | Event Action | Event Label | Description |
Key Visual | click | <link url> | Click the link in the hero section |
Job List | click | <job title> | Click on a job advertisement |
Contact | new mail | <mail address> | Click on email in the contact area |
Video | play/paused/finished | <video url> | Start, Pause, End a Video |
Social Links | click | <social network> | Click on the Social Media Link |
Events | click | <event name> | Click on the Event Link |
Target Groups | click/expand | <target group> | Interaction with the target group |
Feedback | click | <feedback> | Click on the feedback link |
Certificates | click | <certificate> | Click on the certificate link |
Scroll Depth | view | <block name> | Visibility of a section |
Job Ad | view | < | View the job posting |
Application form | view/submit | < | Form view / Application submitted (Conversion = 10) |
📉 Meta Pixel Events
Event Category | Action | Event | Description |
Career Page | Click on a job posting | Add to Cart |
|
Career Page | Open a job posting | View Job Ad |
|
Career Page | Click on "Apply Now" | Initiate Checkout |
|
Career Page | Application Form | View Application Form |
|
Career Page | Submit Application | Submit Application | Only if submission is successful |
Career Page | Talent Pool Application | Lead |
|
Job Landing Page | Click on "Apply Now" | Initiate Checkout |
|
Job Landing Page | Submit Application | Submit Application |
|
Lead Landing Page | Talent Pool Application | Lead |
|
🔐 Data protection: The softgarden standard data protection declaration already contains a corresponding paragraph. If you use your own, remember to add this.
Accessibility (WCAG)
The Career Page Pro will be gradually made accessible in accordance with WCAG guidelines and the Accessibility Enhancement Act by June 2025 at the latest. Many components – e.g. page structure, modules & forms – are already accessible. You can contribute to accessibility with your own contrasts, image descriptions and language settings.
In summary – this is what the Career Page Pro offers you:
Maximum creative freedom & corporate design
Targeted approach with multipages & landing pages
Video advertising & WhatsApp for a modern candidate experience
Integration with softgarden ATS – no media breaks
Complete tracking & reporting options
Accessible and future-proof solution
Everything GDPR-compliant and mobile-optimised