General
Inline Reporting
Your career page is equipped with an inline reporting system based on Matomo by default. Matomo is a powerful open-source analytics solution that emphasizes data privacy and data sovereignty. All key KPIs are automatically captured as soon as the page is published.
Learn more here about which KPIs are captured and how to use them.
Integrated Pixels
Additionally, you have the option to integrate the following popular tracking pixels by entering the corresponding ID in the settings in the dashboard:
Google Measurement ID (GA4): Enables detailed analysis of visitor behavior and provides insights into conversion rates and user paths.
Meta Pixel ID: Helps measure the effectiveness of your Facebook ads and create audiences for future campaigns.
LinkedIn Pixel ID (Insight Tag): Available from Release 37 in August 2024, it allows you to track the performance of your LinkedIn ads and gain valuable insights into your target audience.
Custom Pixels
If you want to use another platform to analyze your career page, please contact our support team. We can integrate various scripts for you, allowing you to use specialized analytics solutions tailored to your needs.
Please note that tracking pixels can be rejected by users of your career page in the cookie consent dialog. Therefore, we recommend using your own cookie consent solution (e.g., from OneTrust or Usercentrics) for custom tracking scripts. This solution ensures compliance with data protection regulations and obtains user consent. After scanning your career page with this solution, we can integrate the corresponding script and deactivate our cookie consent solution.
Tracking with Google Analytics
This list documents various events captured by Google Analytics on a website. Each event is assigned to a specific component or category, action, and label to analyze and understand user behavior in detail.
Key Visual:
Action: "click"
Label: "<link url>"
Description: "Click on link in Key Visual (Hero section). EventLabel shows the target URL of the link."
This event records clicks on links in the Key Visual.
Job List:
Action: "click"
Label: "<job title>"
Description: "Click on a single job ad in the job list. EventLabel shows the job title."
This event records clicks on individual job ads within the job list.
Contact:
Action: "new mail"
Label: "<mail address>"
Description: "Click on 'new mail' link in the contact section. EventLabel shows the email address."
This event records clicks on the 'new mail' link in the contact section of the page.
Video:
Action: "play"
Label: "<video url>"
Description: "Start video. EventLabel shows the URL of the video."
This event records the start of a video on the website.
Video:
Action: "pause"
Label: "<video url>"
Description: "Pause video. EventLabel shows the URL of the video."
This event records the pausing of a video on the website.
Video:
Action: "finished"
Label: "<video url>"
Description: "End video. EventLabel shows the URL of the video."
This event records the ending of a video on the website.
Social Links:
Action: "click"
Label: "<social network name>"
Description: "Click on a social network link. EventLabel shows the name of the social network."
This event records clicks on links to social networks.
Events:
Action: "click"
Label: "<event name>"
Description: "Click on an event. EventLabel shows the name of the event."
This event records clicks on events.
Target Groups:
Action: "click"
Label: "<target group>"
Description: "Click on the link in a target group section. EventLabel shows the target group."
This event records clicks on target group links.
Feedback:
Action: "click"
Description: "Click on feedback."
This event records clicks on the feedback link.
Certificates:
Action: "click"
Label: "<certificate>"
Description: "Click on a certificate. EventLabel shows the certificate."
This event records clicks on certificates.
Target Groups:
Action: "expand"
Label: "<target group>"
Description: "Expand target group section. EventLabel shows the target group."
This event records the expansion of a target group section.
Scroll Depth:
Action: "view"
Label: "<block name>"
Description: "Scroll event: This event is triggered when a user views a specific block."
This event records scrolling to specific blocks on the page.
Job Ad:
Action: "view"
Label: "<PCW|SG>"
Description: "Viewing a single job ad. EventLabel shows whether the ad is from PCW or SG."
This event records the viewing of a job ad.
Application Form:
Action: "view"
Label: "<PCW|SG>"
Description: "Viewing the application form. EventLabel shows whether the form is from PCW or SG."
This event records the viewing of the application form.
Application Form:
Action: "submit"
Label: "<PCW|SG>"
Description: "Submitting the application form. EventLabel shows whether the form is from PCW or SG."
EventValue: "10"
This event records the submission of the application form.
Tracking with Meta Pixel
Each action a user performs on the career page is assigned to a specific event to better understand and analyze user behavior.
Page View: When a user visits the career page, this is recorded as a "Page View" and marked with the event "PageView". This basic action indicates that the user has visited the page.
Job List: Within the page, there is a job list (also called a job list). This seems to describe a specific category or section of the page.
Click on Job Ad Link from Job List: A click on a job ad link within the job list is recorded and assigned to the event "AddToCart". This indicates that the user has shown interest in a specific job ad.
Viewing the Job Ad (inline, in overlay): This describes the detailed viewing of the content of a specific job ad and is marked with the event "ViewContent → content_category: jobad".
Viewing the Job Ad (full page version, in new tab): Viewing a full version of the job ad is also recorded as a "PageView".
Click on 'Apply Now' Link: Users can click on the "Apply Now" link, either from the job ad or from the main page. This action is categorized as "InitiateCheckout".
Viewing the Application Form: Viewing the application form is recorded as "ViewContent → content_category: viewform".
Submitting the Application: Submitting the application is marked as "SubmitApplication".
Submitting the Talent Pool Application: This action is recorded as a "Lead".
Similar categories and events apply to job landing pages and talent pool lead landing pages:
Click on 'Apply Now' Link on the Main Page: Recorded as "InitiateCheckout".
Viewing the Application Form: Recorded as "ViewContent → content_category: viewform".
Submitting the Application: Recorded as "SubmitApplication".
Submitting the Talent Pool Application: Recorded as a "Lead".
This detailed recording of user actions allows you to analyze user behavior on the career page to gain insights into user interest and interactions with the various job offers. Such data can be used to improve the usability of the page and better tailor the content to the needs and interests of the users.