The salutation macro ([salutation]) automatically generates an appropriate greeting for applicants, depending on whether or not gender information is stored in the applicant profile. It is language-independent and can be used in all email templates.
The three possible outputs
The macro produces exactly three defined results:
Formal salutation with gender indication
If "Ms." (Frau) or "Mr." (Herr) is stored in the applicant profile:
Ms. → Dear Ms. First Name Last Name
Mr. → Dear Mr. First Name Last Name
This logic applies across all languages, as the macro operates in a language-neutral manner.
Gender-neutral salutation
If no gender information is provided:
Dear First Name Last Name
This clearly indicates that the application does not contain gender information.
Note: The gender information in the applicant profile comes either from the application form filled out by the applicants themselves or is entered by recruiters when manually creating an applicant profile.
Informal alternative (DU form)
There is no separate salutation macro for the DU form. However, you can define an informal greeting yourself by spelling out “Hello” and selecting the first name macro from the macro list.
The first name macro automatically adds the applicant's first name.
This variant is suitable for companies that consciously address applicants in the first name form.
Language-independent usage
The salutation macro ([salutation]) can be used globally, regardless of the email template's language. Its logic is based solely on:
Gender
First name
Last name
It contains no language-specific rules, which is why it works reliably in all languages.
You can find more information about macros here.